Rumrill Boulevard is a minor commercial and residential arterial running north-south that extends from San Pablo’s southwestern City limit to connect with Broadway and San Pablo Avenue to the northeast. The City and the Association of Bay Area Governments (ABAG) have designated the southern portion of the corridor between Brookside Drive and Costa Avenue as a Priority Development Area (PDA), a designation for areas that are near public transit and planned for new homes, jobs, and community amenities. The Rumrill PDA is also identified as an Employment Focus Area in Plan Bay Area 2040 and projected to see 22 new households and 194 jobs added by 2040.
A predominantly Latin@ area, major existing uses along the corridor include industrial yards, the Rumrill Sports Park, an older mobile home park, and the Rumrill Garden Apartments, together with a variety of auto-related uses, grocery stores, churches, restaurants, commercial services, and several underused and abandoned properties. While a Complete Streets Study for the corridor was completed in 2015, and the Rumrill Complete Streets Project is nearing completion, the corridor has never been studied as a whole with a view to establishing a coherent vision, land use and development strategy, or plan for revitalization.
The City’s upcoming General Plan Update and new cycle Housing Element present an opportunity to plan holistically for the area and develop a strategy that will lead to improved environmental conditions, economic opportunities, and housing development sites. While piggy-backing off of this larger effort, the proposed Rumrill Boulevard Corridor Plan will include a more intensive community outreach and planning effort focused on the unique needs and conditions of this neighborhood.
Potentially creates capacity for 500 new units.
